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Google Trends and Site Content Planning

 Internet, Sharepoint, Wordpress  No Responses »
Apr 162013
 
Google Trend Analysis

I’ve had a look at this a couple of times already, but now I am re-thinking the way I will go forward with this site/blog and doing some Content Planning, this is an interesting resource: Google trends.

Based on keywords you put in, it displays the historical searches in Google on that keyword. After putting in the main keywords of my site, I find these results:

This graph, including the forecasted bit clearly shows the decline in one of my main topics; Lotus Notes. This is strange, because until now, this is the topic that generates most visits on this site.

However, these trends are based on Google search queries and not on the links people click on. Meaning that even though there are less and less people searching for lotus notes, if there is little information available (small amount of quality search results) there is a larger chance that they will end up on my blog, than when people search for example for SharePoint where many people write about and loads of information is available.

Some data from a quick Google Search would give us the following:

  • Sharepoint: Forecasted on 68 in April, About 91,100,000 results
  • Lotus Notes:  Forecasted on 8 in April, About 32,200,000 results
  • Mindstorms: Forecasted on 4 in April, About 5,810,000 results
  • Intranet: Forecasted on 94 in April, About 103,000,000 results
  • Pinhole: Forecasted on 3 in April, About 12,000,000 results

Taking these numbers, and splitting the amount of results by the amount of searches, would give us a more realistic indicator on how my topics would do in April (taking a few things out of the equation, like paying for ads or sudden events affecting these queries).

  • Sharepoint: one in 1.339.705 searches
  • Lotus Notes: one in 4.025.000 searches
  • Mindstorms: one in 1.452.500 searches
  • Intranet: one in 1.095.744 searches
  • Pinhole: one in 4.000.000 searches

The smallest numbers in this list would be the topics with most positive results. In order of quality:

Best Intranet 1.095.744
Sharepoint
Mindstorms
Pinhole
Worst Lotus notes 4.025.000

As you can see this ranking slightly differs from the above trend graph. The trend graph does however show what topics are rising and which ones are declining. Using the above calculation you can quite easily do some Content planning and more or less figure out when writing about a certain topic will become more interesting for you and  when not.

 

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Bits Of Freedom – Fundraising Thursday!

 Copyright/Copyleft, Internet, Net Neutrality  No Responses »
Oct 062011
 

Bits Of Freedom, a Dutch organisation working in favour of Internet freedom and Protection of privacy has started a fundraising action to be able to continue their good work.

One of their main achievements has been the pressure to make the Netherlands the first country to have a Net Neutrality Law.

It is a pity that most of their site is only available in Dutch and since they server their pages over an HTTPS link, this cannot be translated by Google. Some stuff is in English though and I’m sure you’ll get the point.

If you believe the the defense of civil rights online is an important objective, I’d like to direct you to their page where you can make a donation [Link] or scan this QR.

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Where the Internet was born

 Technologies  No Responses »
Apr 132011
 

Here’s a picture of the room the first message was sent across the ARPAnet in 1969, the predecessor of the internet known today.

THENinternet.jpg

This room is now being restored to how it was “Back then” for the opening of the Kleinrock Internet Heritage Site and Archive.

As some people commented, I wish they would restore the people back in place too. These looks are hard to find nowadays!

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Who needs a trainer when you have a crowd?

 Alternatives, Technologies  7 Responses »
Mar 172011
 

Meet Murcielagos FC from Guamúchil in Mexico. They play the national second division and they are actually not doing that bad!

So far, so good. What if I’d tell you this tam does not have a trainer/coach? This is the surprising part.

The team is managed by it’s supporters. Their fans can, using the web or SMS text messages, decide on all things from the game tactics and the team configuration for each game to the Substitutions of players before and during the games.

 

The owners of the club have named this crowd sourcing idea DT-Electronico. DT stands for Director Téchnico or Coach in English.

 

The idea is that whenever a decision has to be made, the options are put up for voting. The owners of the club say they came up with this system after watching a game in which the coach made a couple of doubtful decisions and the crowd in the stadium went crazy on him.

 

The decisions you can make area for example:

  • Agree or not with the Basic line-up and strategical preparation of the team
  • If the team does not play well, force the first substitution
  • Agree or not with the Half-time chat with the players. (This chat is usually private, but in the case of this club it’s broadcasted in public)
  • Decide on who is substituted and for who, based on options given by the team management
  • Decide on who is the the top player of the match, who will then earn a financial bonus

 

I’ve seen there are now a few (sport)clubs who experiment with these kind of systems and giving their fans a voice. Nothing that grants the level of control the Murcielagos do though.

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Al-Jazeera goes social

 Social  4 Responses »
Mar 092011
 

The protests in the Arab world in the last weeks have a common ingredient that made people organise themselves, The “Social Internet”. Tools like Twitter and facebook have been the main ways of communication.

Al-Jazeera, which is the main Arab news network, has been a testimony and voice of this revolution and is now launching a program that will air about half an hour a day and continue 24 hours a day, mainly using webs like Twitter, Skype, Facebook, Youtube and Storify.

The program will be called The Stream and will be emitted in English (Link). According to Ahmed Shihab-Eldin, the show’s co-host:

 

“The democratization of the Arab world is directly related to the democratization of the media, it’s not just about organizing protests…. There are so many different ways in which social media is used to connect people across borders, but also to connect old media with new media, to fight the battle, to fight oppression.”

 

Here’s a preview:

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Querida Ministra

 Internet, Net Neutrality  No Responses »
Feb 252011
 

One of the main drivers for the infamous Sinde-Law in Spain has been the pressure of the American government on Spain to create this law. Sadly, people in Spain had to find out through Wikileaks instead of government transparency (I guess we’ll get there… eventually).

 

This main driver behind the forced creation of this law was, supposedly, the damage done to the international movie industry by Spanish downloading sites, torrent hosts etc. This is of-course a fantastic argument used by the film industry lobby and government in the fight for control over the internet.

 

Now, after a couple of weeks, the Motion Picture Association of America (MPAA) published their numbers:

© Graphic by Ars Technica

 

And to be a bit critical to your above argumentation, it does not look like the profit of the movie industry has suffered from Illegal Downloads that much.

 

Dear Angeles Gonzalez-Sinde, could you please explain?

 

(Clica aquí para una traducción, no es múy buena, pero algo es algo;).)

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Isaac Asimov Interview, 1988

 Technologies  No Responses »
Feb 232011
 

This is an interview of Isaac Asimov, done in 1988, after he published his book "Prelude to Foundation". He speaks about science, computing, religion and the universe.

There are some parallels from the world he predicts to today, including some very accurate Internet predictions.

Part 1:

 

“Once we have computer outlets in every home, each of them hooked up to enormous libraries where anyone can ask any question and be given answers, be given reference materials, be something you’re interested in knowing, from an early age, however silly it might seem to someone else… that’s what you are interested in, and you can ask, and you can find out, and you can do it in your own home, at your own speed, in your own direction, in your own time… Then, everyone would enjoy learning.

Nowadays, what people call learning is forced on you, and everyone is forced to learn the same thing on the same day at the same speed in class, and everyone is different.”

By Isaac Asimov

 

Part 2

Part 3

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Spanish Goya/Academy Awards After Sinde

 Internet, Net Neutrality  No Responses »
Feb 152011
 

Spain finally has its anti-piracy law. After quite some resistance in government, this week, congress approved the now famous as Sinde-Law anti piracy regulations.

 

Since one of the detractors, Alex de la Iglesia, Director and producer of quite some important films in Spain the last 20 years, even decided to resign from being the president of the Spanish Film Academy after the failed negotiations with movie industry-representatives, the government and internet users’ associations.

 

Alex de la Iglesia, who did his last speech as director was very critical and can be found in English here: http://www.altfg.com/blog/movie/alex-de-la-iglesia-speech-goyas-2011/

 

The Goya awards, the Spanish version of the Academy awards, have been surrounded by polemics generated by this new law, there was quite a numerous protests, even though this was kept out of the mainstream news very well.

 

Aside from the expected egg-throwing (which the minister-with-umbrella was obviously prepared for), one of the protests consisted in a leaflet that was spread around the Goya award premises containing the direct download links to nominated movies: (which, with the new law, I am not allowed to show you;) )http://sinasterisco.imgur.com/acerca_del_folleto

 

I’d like to share the last part of his speech with you:

 

“…I want to say goodbye in my last ceremony as president by reminding those present and the nominees that there’s nothing better than to be free to create. We must be up to this privilege that society offers us. If we want them to respect us, we must respect them first. I want to say something to the next president of the Academy — and I don’t know yet who that is: these have been the happiest two years of my life. I’ve looked at problems through other points of view and what’s more important, my friends: twenty-five very good years have passed; but many more await us and I’m sure that they’ll be the best…."

Twenty-five years ago, no one in our industry could have imagined that something like the Internet would have revolutionized our industry. The Internet isn’t the future; it’s the present and the way for hundreds of thousands of people to enjoy movies and culture. The Internet is the salvation of our cinema."

"Web surfers don’t like to be called that; they’re actually people, the public. The public that we have lost because they don’t go to the movies anymore because they spend their time sitting in front of a computer screen. Change is needed to come up with a new model for the film business. We have a moral responsibility to the public. We make movies because citizens allow us to make them and we owe them respect and our thank you."

"I want to say goodbye in my last ceremony as president by reminding those present and the nominees that there’s nothing better than to be free to create. We must be up to this privilege that society offers us. If we want them to respect us, we must respect them first. I want to say something to the next president of the Academy — and I don’t know yet who that is: these have been the happiest two years of my life. I’ve looked at problems through other points of view and what’s more important, my friends: twenty-five very good years have passed; but many more await us and I’m sure that they’ll be the best.”

Source: Altfg.com Thanks for the translation!

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